BRANDING CAMPAIGN/
PEEK-A-BOUTIQUE
Peek-a-Boutique is a higher-end clothing shop for babies and children run by parents for parents. They offer quality products with both organic and gender neutral options to appeal to a mainstream market of consumers. Peek-a-Boutique desired to create branding that is stylish, kid-friendly with a whimsical twist. Expressing an interest in bright, cheerful colors, they wanted to stay away from the traditional pastels and primary colors associated with babies and children.
I began by creating an illustration of a charming sloth with irresistable appeal to both parents and children. This winsome creature was popular with the client, who recognized the opportunity to build a central branding theme around this character. The logo’s combination of sans serif and hand-lettered style fonts establishes the boutique’s fun, modern, and accessible persona. I selected gender-neutral colors robins-egg blue and butternut for their cheerful modern feel. Stationery and tags were designed around environmentally friendly kraft and recycled content papers to reflect the client’s eco-chic ethic.
(speculative work)
PEEK-A-BOUTIQUE
Peek-a-Boutique is a higher-end clothing shop for babies and children run by parents for parents. They offer quality products with both organic and gender neutral options to appeal to a mainstream market of consumers. Peek-a-Boutique desired to create branding that is stylish, kid-friendly with a whimsical twist. Expressing an interest in bright, cheerful colors, they wanted to stay away from the traditional pastels and primary colors associated with babies and children.
I began by creating an illustration of a charming sloth with irresistable appeal to both parents and children. This winsome creature was popular with the client, who recognized the opportunity to build a central branding theme around this character. The logo’s combination of sans serif and hand-lettered style fonts establishes the boutique’s fun, modern, and accessible persona. I selected gender-neutral colors robins-egg blue and butternut for their cheerful modern feel. Stationery and tags were designed around environmentally friendly kraft and recycled content papers to reflect the client’s eco-chic ethic.
(speculative work)
