BRANDING+WEBSITE/
SHEAR ELEGANCE
A local pet salon offering excellent service, Shear Elegance had a solid customer base for their basic grooming services. But with an expansion of services offered to include massage, they wished to update their image and website. They wanted branding with a more upscale ‘pet spa’ feel, yet also a sense of whimsy. They recognized that many customers access their website on the fly from mobile devices, and they needed to incorporate responsive web design to offer the best user experience.
With an updated royal palette of blues and gold, and modern sans serif fonts, I recreated Shear Elegance’s logo with a charming, yet regal monogram in the shape of a dog. To update their internet presence, I created a fluid, one-page website with a stacked design. I ensured an upscale, yet fun, feel by incorporating images of dogs receiving their services in elegant spa-like settings. (speculative work)
SHEAR ELEGANCE
A local pet salon offering excellent service, Shear Elegance had a solid customer base for their basic grooming services. But with an expansion of services offered to include massage, they wished to update their image and website. They wanted branding with a more upscale ‘pet spa’ feel, yet also a sense of whimsy. They recognized that many customers access their website on the fly from mobile devices, and they needed to incorporate responsive web design to offer the best user experience.
With an updated royal palette of blues and gold, and modern sans serif fonts, I recreated Shear Elegance’s logo with a charming, yet regal monogram in the shape of a dog. To update their internet presence, I created a fluid, one-page website with a stacked design. I ensured an upscale, yet fun, feel by incorporating images of dogs receiving their services in elegant spa-like settings. (speculative work)
