AD CAMPAIGN/
TECHNOMARINE
Focused on active luxury, TechnoMarine offers waterproof timepieces rich in dimension and attitude. Their product lines specialize in blending the art of horological innovation with spirited design. This spirit stylistically aligns with those who enjoy the combination of sophistication wit, originality and quality.
With the release of a new line, the Cruise Medusa Series, Technomarine wanted to create an ad campaign based on their award-winning ‘I Am Special’ campaign, but with a little ‘wilder’ sensibility to reflect the adventurous style of the Cruise Medusa. They had already signed celebrities Michael Ealy and Dalia Gunther to promote this line.
To capture the elegance and non-traditional style of the ‘Medusa’ theme, I created custom digital illustrations of mysterious marine personalities based on photos of Gunther and Ealy. In line with the “I Am Special” campaign, the characters wear timepieces as pirate-style eye patches. (speculative work)
TECHNOMARINE
Focused on active luxury, TechnoMarine offers waterproof timepieces rich in dimension and attitude. Their product lines specialize in blending the art of horological innovation with spirited design. This spirit stylistically aligns with those who enjoy the combination of sophistication wit, originality and quality.
With the release of a new line, the Cruise Medusa Series, Technomarine wanted to create an ad campaign based on their award-winning ‘I Am Special’ campaign, but with a little ‘wilder’ sensibility to reflect the adventurous style of the Cruise Medusa. They had already signed celebrities Michael Ealy and Dalia Gunther to promote this line.
To capture the elegance and non-traditional style of the ‘Medusa’ theme, I created custom digital illustrations of mysterious marine personalities based on photos of Gunther and Ealy. In line with the “I Am Special” campaign, the characters wear timepieces as pirate-style eye patches. (speculative work)
