https://carolynbock.com Carolyn Bock|Designed Communications Wed, 18 Dec 2019 21:43:14 +0000 https://carolynbock.com en https://carolynbock.com/HOME-PAGE Fri, 09 Aug 2019 00:49:16 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/HOME-PAGE PORTFOLIO <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/a1dc2b786870dab18609087228b233d2cb9d13f4c6e04a234d146570a1c0a03d/Technomarine.jpg" data-mid="48240018" border="0" src="https://freight.cargo.site/w/968/i/a1dc2b786870dab18609087228b233d2cb9d13f4c6e04a234d146570a1c0a03d/Technomarine.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/24a004cadd3a34e3177086349a28eccb43304a476ed02e5c8eefc47cc2da4632/Baby-T-Shirt-Mockup.jpg" data-mid="48240300" border="0" src="https://freight.cargo.site/w/968/i/24a004cadd3a34e3177086349a28eccb43304a476ed02e5c8eefc47cc2da4632/Baby-T-Shirt-Mockup.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/855e13c8996d8abf597a34b670e7b249ec023a826b63b7c823dfad4def6a11d5/Inver.jpg" data-mid="48240369" border="0" src="https://freight.cargo.site/w/968/i/855e13c8996d8abf597a34b670e7b249ec023a826b63b7c823dfad4def6a11d5/Inver.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/c9024b205a22634f8bdba5d996ca2b755c03590c89e4a4fa61c1b2b006059f8d/Shear.jpg" data-mid="48240370" border="0" src="https://freight.cargo.site/w/968/i/c9024b205a22634f8bdba5d996ca2b755c03590c89e4a4fa61c1b2b006059f8d/Shear.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/65c76b7d1aec485ba95e368a02b44721ed6ff4e574549401a154152a21747ac0/Hrafen.jpg" data-mid="48240323" border="0" src="https://freight.cargo.site/w/968/i/65c76b7d1aec485ba95e368a02b44721ed6ff4e574549401a154152a21747ac0/Hrafen.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/cee4b87d09aa930e81ee7b14809bbffb3769705153c841036b21bea8366f237f/Winery.jpg" data-mid="56785931" border="0" src="https://freight.cargo.site/w/968/i/cee4b87d09aa930e81ee7b14809bbffb3769705153c841036b21bea8366f237f/Winery.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/402a91c29b6e773304f491a57c4bbaada2cd8b51fd091e0a27dbcfa9722aa5f1/AI.jpg" data-mid="48240279" border="0" src="https://freight.cargo.site/w/968/i/402a91c29b6e773304f491a57c4bbaada2cd8b51fd091e0a27dbcfa9722aa5f1/AI.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/f44f92504e681286a8f2ec6a783df965b5f5eddf45052040aade5f5ef145515a/CondeNast.jpg" data-mid="48240305" border="0" src="https://freight.cargo.site/w/968/i/f44f92504e681286a8f2ec6a783df965b5f5eddf45052040aade5f5ef145515a/CondeNast.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/311b5e15245b24f2f5dae7578850232260f764d421c4799b127884982ec2cee0/BookCoverMockup.jpg" data-mid="48239986" border="0" src="https://freight.cargo.site/w/968/i/311b5e15245b24f2f5dae7578850232260f764d421c4799b127884982ec2cee0/BookCoverMockup.jpg" /> <img width="968" height="968" width_o="968" height_o="968" data-src="https://freight.cargo.site/t/original/i/0e207ff5489fcaf6f2daf96719d6a1c2efefb7687891087cd943fb5cb8459f70/Growler.jpg" data-mid="48240326" border="0" src="https://freight.cargo.site/w/968/i/0e207ff5489fcaf6f2daf96719d6a1c2efefb7687891087cd943fb5cb8459f70/Growler.jpg" /> https://carolynbock.com/TECHNOMARINE Wed, 18 Dec 2019 21:43:14 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/TECHNOMARINE AD CAMPAIGN/ TECHNOMARINE Focused on active luxury, TechnoMarine&nbsp;offers waterproof timepieces rich in dimension and attitude. Their product lines specialize in blending the art of horological innovation with spirited design. This spirit stylistically aligns with those who enjoy the combination of sophistication wit, originality and quality. With the release of a new line, the Cruise Medusa Series, Technomarine wanted to create an ad campaign based on their award-winning ‘I Am Special’ campaign, but with a little ‘wilder’ sensibility to reflect the adventurous style of the Cruise Medusa. They had already signed celebrities Michael Ealy and Dalia Gunther to promote this line. To capture the elegance and non-traditional style of the ‘Medusa’ theme, I created custom digital illustrations of mysterious marine personalities based on photos of Gunther and Ealy. In line with the “I Am Special” campaign, the characters wear timepieces as pirate-style eye patches. (speculative work) <img width="1931" height="1544" width_o="1931" height_o="1544" data-src="https://freight.cargo.site/t/original/i/3cb96bbfbe9f60f2f671d1ee6aaa6842d781e3246a78bfd56d7b714ff6ea8e84/TechnoMagMockupBright.jpg" data-mid="56912695" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3cb96bbfbe9f60f2f671d1ee6aaa6842d781e3246a78bfd56d7b714ff6ea8e84/TechnoMagMockupBright.jpg" /> <img width="3436" height="2749" width_o="3436" height_o="2749" data-src="https://freight.cargo.site/t/original/i/7b36c7f3e4d738cf8233915ce3bb97bc71fc4d127e5a45f6e4b96c30e01b422d/AnemoneMockup.jpg" data-mid="56912713" border="0" src="https://freight.cargo.site/w/1000/i/7b36c7f3e4d738cf8233915ce3bb97bc71fc4d127e5a45f6e4b96c30e01b422d/AnemoneMockup.jpg" /> <img width="3364" height="2692" width_o="3364" height_o="2692" data-src="https://freight.cargo.site/t/original/i/a7ce9920caa49fc312083bbbd7f87cf859da73f9948d6e9ae6044145c528757f/TechnoInstaMockup.jpg" data-mid="59677248" border="0" src="https://freight.cargo.site/w/1000/i/a7ce9920caa49fc312083bbbd7f87cf859da73f9948d6e9ae6044145c528757f/TechnoInstaMockup.jpg" /> https://carolynbock.com/PEEK-A-BOU Thu, 02 May 2019 20:44:10 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/PEEK-A-BOU BRANDING CAMPAIGN/ PEEK-A-BOUTIQUE Peek-a-Boutique is a higher-end clothing shop for babies and children run by parents for parents. They offer quality products with both organic and gender neutral options to appeal to a mainstream market of consumers. Peek-a-Boutique desired to create branding that is stylish, kid-friendly with a whimsical twist. Expressing an interest in bright, cheerful&nbsp; colors, they wanted to stay away from the traditional pastels and primary colors associated with babies and children. I began by creating an illustration of a charming sloth with irresistable appeal to both parents and children. This winsome creature was popular with the client, who recognized the opportunity to build a central branding theme around this character. The logo’s combination of sans serif and hand-lettered style fonts establishes the boutique’s fun, modern, and accessible persona. I selected gender-neutral colors robins-egg blue and butternut for their cheerful modern feel. Stationery and tags were designed around environmentally friendly kraft and recycled content papers to reflect the client’s eco-chic ethic. (speculative work) <img width="1463" height="1171" width_o="1463" height_o="1171" data-src="https://freight.cargo.site/t/original/i/cfaa9ec72f643b076abe7355d792fa097b45ef9b164c394b61c0d4fc035b8d11/StatMockup.jpg" data-mid="41353029" border="0" src="https://freight.cargo.site/w/1000/i/cfaa9ec72f643b076abe7355d792fa097b45ef9b164c394b61c0d4fc035b8d11/StatMockup.jpg" /> <img width="3620" height="2896" width_o="3620" height_o="2896" data-src="https://freight.cargo.site/t/original/i/2c254af421e6d138157bf74d79893f4f91cda4be117398a8b60240ff02381920/Baby-T-Shirt-Mockup.jpg" data-mid="41353030" border="0" src="https://freight.cargo.site/w/1000/i/2c254af421e6d138157bf74d79893f4f91cda4be117398a8b60240ff02381920/Baby-T-Shirt-Mockup.jpg" /> <img width="4908" height="3926" width_o="4908" height_o="3926" data-src="https://freight.cargo.site/t/original/i/8235767335a5951e2197a08504ebb6dbf0cd1bc7c84e77a33eda15ac5881d9c4/iPad-Pro-Mockup2.jpg" data-mid="59603280" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8235767335a5951e2197a08504ebb6dbf0cd1bc7c84e77a33eda15ac5881d9c4/iPad-Pro-Mockup2.jpg" /> https://carolynbock.com/INVERNESS Thu, 02 May 2019 20:38:35 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/INVERNESS BRANDING +WEBSITE/ INVERNESS, SCOTLAND The City of Inverness was rebranding to promote tourism in the region. Settled in the fourth century, Inverness is a compact Scottish city perfect for exploration by foot. It is also an ideal base for day-trip adventures in the Highlands, with Culloden Battlefield, the mysterious Loch Ness, Urquhart and Eilean Donan Castles, and many other natural sites just a quick drive away. The goal of this campaign was to create branding appealing to both local and international visitors, with both a modern and historic sensibility. I designed the new logo around the colors of the local tartan, which, in turn, reflects the grays, blues, and greens of loch, sky and dale. The architectural detail, the entry to Inverness Cathedral, is one of the city’s most recognizable landmarks - a nod to the area’s rich architectural, cultural and spiritual traditions. The sans-serif typefaces utilized are vintage inspired modern , making this logo truly flexible for the city to use in both business and tourism. (speculative work) <img width="1132" height="906" width_o="1132" height_o="906" data-src="https://freight.cargo.site/t/original/i/c126cab42986a814c31fda117309dd5a702b3b7452a32cc884735dd68525f7e3/Inver-Window.jpg" data-mid="41368595" border="0" src="https://freight.cargo.site/w/1000/i/c126cab42986a814c31fda117309dd5a702b3b7452a32cc884735dd68525f7e3/Inver-Window.jpg" /> <img width="2538" height="2031" width_o="2538" height_o="2031" data-src="https://freight.cargo.site/t/original/i/b0983297f6ceaa42397c9cf332b330200d9e87c6676e73ee0d4245acfd0c8a42/Inver-Dustbin.jpg" data-mid="41368601" border="0" src="https://freight.cargo.site/w/1000/i/b0983297f6ceaa42397c9cf332b330200d9e87c6676e73ee0d4245acfd0c8a42/Inver-Dustbin.jpg" /> <img width="2200" height="1759" width_o="2200" height_o="1759" data-src="https://freight.cargo.site/t/original/i/5e378210e39ba2b3710350102bf0fba128e4aa075671db81914c81d382b6067b/Inver-Banner.jpg" data-mid="41368573" border="0" src="https://freight.cargo.site/w/1000/i/5e378210e39ba2b3710350102bf0fba128e4aa075671db81914c81d382b6067b/Inver-Banner.jpg" /> <img width="1718" height="1375" width_o="1718" height_o="1375" data-src="https://freight.cargo.site/t/original/i/9cbc8f5aea9dd750bfcaf67022d05829dac962fb98fbf92ae5cc6b8c81624aac/InvStickers.jpg" data-mid="41368605" border="0" src="https://freight.cargo.site/w/1000/i/9cbc8f5aea9dd750bfcaf67022d05829dac962fb98fbf92ae5cc6b8c81624aac/InvStickers.jpg" /> <img width="2592" height="1944" width_o="2592" height_o="1944" data-src="https://freight.cargo.site/t/original/i/3b4ec9696f234eba14c9fa3e98f8209dbd92e9195dbe28d629d12b798cb2ab42/InverWebMockup.jpg" data-mid="59597151" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3b4ec9696f234eba14c9fa3e98f8209dbd92e9195dbe28d629d12b798cb2ab42/InverWebMockup.jpg" /> <img width="3516" height="2813" width_o="3516" height_o="2813" data-src="https://freight.cargo.site/t/original/i/3626bf73a15d7ddfb4683c432cc2149b7e8832236add4f1a600598c65f8e42ad/Map-Rast.jpg" data-mid="56914642" border="0" src="https://freight.cargo.site/w/1000/i/3626bf73a15d7ddfb4683c432cc2149b7e8832236add4f1a600598c65f8e42ad/Map-Rast.jpg" /> https://carolynbock.com/SHEAR Thu, 02 May 2019 20:38:41 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/SHEAR BRANDING+WEBSITE/ SHEAR ELEGANCE A local pet salon offering excellent service, Shear Elegance had a solid customer base for their basic grooming services. But with an expansion of services offered to include massage, they wished to update their image and website. They wanted branding with a more upscale ‘pet spa’ feel, yet also a sense of whimsy. They recognized that many customers access their website on the fly from mobile devices, and they needed to incorporate responsive web design to offer the best user experience. With an updated royal palette of blues and gold, and modern sans serif fonts, I recreated Shear Elegance’s logo with a charming, yet regal monogram in the shape of a dog. To update their internet presence, I created a fluid, one-page website with a stacked design. I ensured an upscale, yet fun, feel by incorporating images of dogs receiving their services in elegant spa-like settings. (speculative work) <img width="2808" height="2246" width_o="2808" height_o="2246" data-src="https://freight.cargo.site/t/original/i/2cb382b393b286de06c68f7155b2a206854e6e04c7fcfbf41f4c84e425641dea/Shear-Biz.jpg" data-mid="41369738" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2cb382b393b286de06c68f7155b2a206854e6e04c7fcfbf41f4c84e425641dea/Shear-Biz.jpg" /> <img width="2185" height="1749" width_o="2185" height_o="1749" data-src="https://freight.cargo.site/t/original/i/2db317b02d270cfdf489ed785575f9f18cade9969ede0116d0e997d68c139822/ShearResponsive.jpg" data-mid="41369737" border="0" src="https://freight.cargo.site/w/1000/i/2db317b02d270cfdf489ed785575f9f18cade9969ede0116d0e997d68c139822/ShearResponsive.jpg" /> https://carolynbock.com/HRAFEN Thu, 02 May 2019 20:42:29 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/HRAFEN POSTER DESIGN / SAGA MUSEUM EXHIBIT Hacksilver &amp; Hoards is an exhibit designed to guide Saga Museum visitors on an exploration of the practice and purpose of hiding treasure. The Viking Age was a period of intensive deposition of metals in the history of Europe. The hoards deposited by Viking raiders during this era are thought to have served varied functions - economic, religious, and political. The project blends custom photo-real illustration and photography to promote the exhibit in a manner evoking both the culture and peoples at the center of the mystery. (speculative work)<img width="2668" height="2134" width_o="2668" height_o="2134" data-src="https://freight.cargo.site/t/original/i/d1bb09a2681defb776b34370959de44b743b4f3ac9f47408681042fdf6ffc86c/Hrafen.jpg" data-mid="41368273" border="0" src="https://freight.cargo.site/w/1000/i/d1bb09a2681defb776b34370959de44b743b4f3ac9f47408681042fdf6ffc86c/Hrafen.jpg" /> https://carolynbock.com/CROWN-MEADOWS Tue, 17 Dec 2019 01:20:50 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/CROWN-MEADOWS BRANDING + PACKAGING/ CROWN MEADOWS WINERY Crown Meadows Winery is a family-owned winery and event center in Washington state’s lush Columbia River Region, The venue features contemporary architechture and both modern and traditional Spanish influence, Describing their brand as classic, edgy and adventurous, Crown Meadows needed to realign their branding to reflect the passion and fun-loving spirit of the new generation of wine drinkers they attract. In addition to a new logo, they requested a brand guide and a fresh look for their labeling. I founded the new visual image by fusing the energy of modern art with the serene backdrop of the progressive Pacific Northwest . Rich blues and greens of the local Columbia River Valley teroir ground the edgy art imagery inspired by the bright new patrons of this winery, and the adventures they seek discovering new vintages to complement their culinary experience. Clean and modern lettering balances&nbsp; the verve of modern Spanish art. Black anchors and unifies the color scheme, both in labeling and on print materials, while the light aqua and golden tones bring a wink of vibrant freshness. These components are brought together in a synchrony that reflects the thoughtful, artisanal approach Crown Meadows takes to cultivating the remarkable vintages. (speculative work) <img width="3620" height="2896" width_o="3620" height_o="2896" data-src="https://freight.cargo.site/t/original/i/247581b67212446fbf853591c87ebf2fd749593dbb41729ba6106608761c0ddf/Winery-1.jpg" data-mid="56784372" border="0" src="https://freight.cargo.site/w/1000/i/247581b67212446fbf853591c87ebf2fd749593dbb41729ba6106608761c0ddf/Winery-1.jpg" /> <img width="3636" height="2896" width_o="3636" height_o="2896" data-src="https://freight.cargo.site/t/original/i/e63765c9406e0c1f2f1d98908cd435c06bede707a84c3d0a9ad36822f6b2afba/Winery-2.jpg" data-mid="56784373" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e63765c9406e0c1f2f1d98908cd435c06bede707a84c3d0a9ad36822f6b2afba/Winery-2.jpg" /> https://carolynbock.com/AI-MAG Thu, 02 May 2019 20:44:22 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/AI-MAG EDITORIAL ILLUSTRATION + LAYOUT/ THE ATLANTIC The Atlantic is a print and online resource with the goal of immersing the reader in the world - instead of escaping from it - through honest reporting and analysis, and alluring narrative. The client needed an illustration for a keynote article about AI penned by Henry Kissinger to be featured in their print monthly. In his article How the Enlightenment Ends, Dr. Kissinger firmly argues that neither the philosophical nor practical impact of AI on the future history of humanity have been adequately explored to warrant proceeding glibly down the path of development. In this digital illustration, I created a dramatic tone, and highlighted the tension between the Enlightenment and AI by combining iconic humanist images from da Vinci with darkly contrasting android elements. (speculative work) <img width="2678" height="2142" width_o="2678" height_o="2142" data-src="https://freight.cargo.site/t/original/i/167efaa7a724dbf8c6896e6fa002476ec87ae779595b609e3fce757bd3ce17f0/AIMockup.jpg" data-mid="41351438" border="0" src="https://freight.cargo.site/w/1000/i/167efaa7a724dbf8c6896e6fa002476ec87ae779595b609e3fce757bd3ce17f0/AIMockup.jpg" /> https://carolynbock.com/CONDE Thu, 02 May 2019 20:42:46 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/CONDE COVER ILLUSTRATION + LAYOUT/ CONDE-NAST TRAVELER The Venice Simplon-Orient-Express is the most storied set of train carriages in the world. It promises to take you not just across Europe, but to transport you back in time. With polished wood, sumptuous upholstery, antique fixtures, and the finest French cuisine, this train epitomises the glamour and elegance of the Golden Age of travel. For Conde Nast Traveler Magazine’s special edition featuring destinations serviced by the Orient Express, I created a custom illustration in the glamorous style of vintage travel posters. This technique conjures a sense of the train’s rich history, while telling a story of the dreamlike experience of traveling to exotic destinations in penultimate luxury. I added spot varnish treatment to heighten the ephemeral and opulent feel of the illustration, as well as to draw the attention of passersby to the newstand with its eyecatching sheen. (speculative work) <img width="3780" height="3024" width_o="3780" height_o="3024" data-src="https://freight.cargo.site/t/original/i/c50ad41a4c006e6376af890bba99919bcda733d17cfdc7bb7a9ae5253c0f20f4/Conde.jpg" data-mid="41368247" border="0" src="https://freight.cargo.site/w/1000/i/c50ad41a4c006e6376af890bba99919bcda733d17cfdc7bb7a9ae5253c0f20f4/Conde.jpg" /> https://carolynbock.com/SECRET Thu, 02 May 2019 20:44:30 +0000 Carolyn Bock|Designed Communications https://carolynbock.com/SECRET COVER ILLUSTRATION/ PENGUIN CLASSICS Penguin Classics was planning a series of hardcover editions of classic literature. These gift-worthy books would feature full color illustrations printed on satin finish with colored endpapers, and ribbon markers. Penguin envisioned these editions as irresistible invitations to a generation of new readers to enter into some of the most beloved stories of all time. I began this custom illustration with botanical images hailing back to the era when Hodgson Burnett’s Secret Garden was first published, over a century ago. To freshen the style for today’s audience, I used saturated colors, and added some gloriously vibrant insects, bringing life to this lovingly tended English garden. To avoid historically over-used&nbsp; ‘door in the wall’ imagery, I instead chose a lock and key to add mystery and invite the curious book-shopper to lean in and have a peek at what might be inside. (speculative work <img width="2805" height="2244" width_o="2805" height_o="2244" data-src="https://freight.cargo.site/t/original/i/21ba17396fcd2c586c61b8563f1fc3fb7e33a25712a8b70f35c288a38125fbfe/BookCoverMockup.jpg" data-mid="41350212" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/21ba17396fcd2c586c61b8563f1fc3fb7e33a25712a8b70f35c288a38125fbfe/BookCoverMockup.jpg" />